CATS stores emails sent via the Send Email function in the Email History section. The history stores information on things like how many recipients have opened the email, clicked embedded links, not received it due to a bounced address, unsubscribed or marked the email as spam.
The Email History grid allows you to sort through all emails sent from CATS, and get an overview of the statistics surrounding them. You can also use the Actions dropdown to export a record of these emails in the form of a spreadsheet. Clicking on the Subject line of an email will bring you into that particular email's record.
CATS logs a multitude of different statistics in order to give you a better idea of how effective your email campaigns are. These statistics are displayed in a number of ways, both for the email as a whole and for each individual recipient.
They are separated into five major categories:
This tracks the number of recipients that have opened the actual email. Opens are calculated by inserting a tracking pixel into each email that is sent. When a recipient views the email, the pixel loads, and an open is counted. CATS tracks the number of times recipients have opened the email, as well as the percentage of recipients that have opened the email. Note: Email providers with image blocking enabled will not allow the tracking pixel to be viewed, so no open will be counted in this case.
This tracks the number of recipients that have clicked through any links placed in either the body or the signature of the email. CATS tracks the number of times a recipient has clciked on a link, as well as the total number of overall clicks.
This tracks the number of email addresses that have been logged as invalid, or "bounced", by our mail server. Bounced addresses are marked in the system on that recipient's record with an orange "Bounced" flag next to their email address.
Recipients have the ability to "opt-out" or "unsubscribe" from future emails from CATS. This inclusion is optional for emails with under 10 recipients, but will automatically be added in for mass emails with over that amount. This count tracks the number of recipients that have taken part in this process.
This tracks the number of recipients who's spam filter has blocked the message from appearing in their normal inbox. If an email is marked as spam after making it into a recipient's inbox, it will not trigger the count.